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parrot_knight [userpic]

The new Doctor Who logo

October 6th, 2009 (11:57 am)

The David Tennant icon is utterly inappropriate here, but here goes... Not sure what to make of this concept; and depending on how the two versions are used, they could make each Saturday evening episode of Doctor Who seem more like a branding exercise than they do already. If you haven't seen it, the BBC's video introducing the new logo is behind the cut.



ETA: Now edited with first attempt at a Matt and Karen userpic.

ETA2: Decided the one without the colour treatment and the lettering was better. The source is a picture by Alun Vega, location reporter extraordinaire.

ETA3: SFX have added a further variant of the logo:
http://www.sfx.co.uk/page/sfx?entry=doctor_who_logo_update

Comments

Posted by: helflaed (helflaed)
Posted at: October 6th, 2009 11:04 am (UTC)

I don't like the tardisesque DW, but the lettering of the Doctor Who they showed on the left looked good- a bit cybermanish in style, if that makes any sense.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 11:06 am (UTC)

It does - though I can see 1980s Cybermen alongside rather than the 2000s 'Cybusmen', if you see what I mean.

(Deleted comment)
Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 12:07 pm (UTC)
Sylvester

I think that there would have been a new logo even if David Tennant had stayed for the 2010 series. It's an outward sign that the programme has been refreshed, though the proof of the pudding will be in the squeezing, as the seventh Doctor would say.

Posted by: Alice Dryden (huskyteer)
Posted at: October 6th, 2009 12:59 pm (UTC)
Pertwee bike

That's three posts about the new logo in a row on my Friends page (one from a graphic designer's feed). Clearly this story broke with a big splash (and I would have missed it entirely without the magic of LJ).

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 01:07 pm (UTC)

I see! Interesting that the graphic designer endorses it. I envisage the TARDIS logotype introducing the pre-credits sequence and appearing above the BBC Cymru Wales logo and the copyright statement at the end of the credits.

Posted by: Alice Dryden (huskyteer)
Posted at: October 6th, 2009 01:12 pm (UTC)
Cat Air

Here's the post in question:
http://hicksdesign.co.uk/journal/new-dr-who-logo

Interestingly, in a poll on diggerdydum, everyone says it reminds them of a different decade...

Posted by: tigerfort (tigerfort)
Posted at: October 6th, 2009 01:25 pm (UTC)

On the whole I like the new lettering (though whether for any reason other than its being faintly reminiscent of older Who logos I couldn't say* :), but the DW Tardis is definitely a bit on the cheesy side.

*although "at least it isn't a Farscape rip-off again" may also be a contributing factor.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 01:32 pm (UTC)

I think that when the current logo was designed, it wasn't realised sufficiently that it had to be distinctive across both the SF-fantasy audience as well as the mass audience - so Farscape-borrowing was fine, because, well, this was a Saturday night BBC 1 programme and wasn't aimed at the 'cult' audience. Appreciation is more mature now, so while the new logo has a certain shlock-nostalgia value, it's also its own creature.

Posted by: philmophlegm (philmophlegm)
Posted at: October 6th, 2009 01:28 pm (UTC)
cyberleader

Put me down as a 'quite like'.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 01:32 pm (UTC)

One test will be how it appears in the title sequence, of course.

Posted by: brewsternorth (brewsternorth)
Posted at: October 6th, 2009 01:29 pm (UTC)
eleven

Hee! Love the Eleven'n'Amy userpic. (At some point I'm going to have to upgrade from this Matt Smith interview one, but I love his wibbly-wobbly fingers.)

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 01:35 pm (UTC)

The current crop of location pictures suggests a combative relationship between the two in the first episode.

Posted by: brewsternorth (brewsternorth)
Posted at: October 6th, 2009 02:58 pm (UTC)

I could deal with that.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 03:05 pm (UTC)
MattKaren

This version of my icon referred to some of the overheard dialogue, appearing to confirm one rumour of which you may have heard...

Posted by: brewsternorth (brewsternorth)
Posted at: October 6th, 2009 04:35 pm (UTC)

Eh, I've been trying to avoid too many spoilers/rumours/speculations.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 04:37 pm (UTC)

Then I will say no more!

Posted by: tigerfort (tigerfort)
Posted at: October 6th, 2009 01:58 pm (UTC)

The fingers are nice, but I find the apparent goldfish impression a little disturbing :)

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 03:02 pm (UTC)
MattKarenPlain

Maybe those rumours about the Sea Devils returning were true after all... :)

Posted by: Virgers! How are we doing with those explosives? (tree_and_leaf)
Posted at: October 6th, 2009 01:42 pm (UTC)

I like the lettering. The Tardis thing is a bit cheesy, but OK on its own - I find it a bit much next to the full text version.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 01:47 pm (UTC)
MattKarenPlain

I hope they don't appear together, and that their co-starring role here was purely for demonstration purposes...

Posted by: daniel_saunders (daniel_saunders)
Posted at: October 6th, 2009 05:55 pm (UTC)
Doctor Who

It's... OK. Better than the neon tube logo (or the seedy nightclub logo, as I like to think of it). Perhaps it will grow on me, as the previous one did (a bit).

I'm wondering if this will set off another bout of 'bring back the diamond logo' letters in DWM.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 06:07 pm (UTC)

Undoubtedly the latter; and I think the new logo has echoes of the logo of the future hypothesised by DWM 400 last year.

Posted by: gervase_fen (gervase_fen)
Posted at: October 6th, 2009 07:00 pm (UTC)
bbc1

I wonder what Doctor Who Confidential's logo will look like (will it just use the DWardis image)?

Come to that, how many minutes of the first Confidential will be allocated to logo + title sequence creation?

Finally -- and I can't quite place where this comes from -- for some reason I get a mental image of the back cover of a DW Annual with just the DWardis dead centre, on a black background. Why specifically an annual, I have no idea.

Posted by: parrot_knight (parrot_knight)
Posted at: October 6th, 2009 07:08 pm (UTC)

Will we still have Confidential, even? We might have something like it, but perhaps a change of format will occur here as well...

Posted by: Dewi Evans (wonderwelsh)
Posted at: October 7th, 2009 06:08 pm (UTC)

Frankly, I don't think it's up to much - but then I don't think the previous one was either. I thin the one you mention in your third edit (linked from the SFX site) is a VAST improvement though.

I'm intrigued, however, by your idea that the new logo looks even more like a branding exercise. I'd have though that was the entire point...

Posted by: parrot_knight (parrot_knight)
Posted at: October 8th, 2009 01:40 pm (UTC)

I didn't express myself very well. Early Doctor Who logos were intended only to be used on screen, I suspect - though TV Comic seem to have used the fonts they had to hand to head their Who strip with an approximation of the Hartnell logo. Then again, a version of the first Pertwee logo appears on The Making of Doctor Who's first edition, though Piccolo worked a lot with ITV Publications at the time who were very keen (if you look at tie-in novels like The Tomorrow People series) to make sure that their books looked like extensions of what appeared on television, so the initiative might have come from the publisher.

The turning point is the diamond logo, or its 'gate' element - it appears on a wide amount of merchandise from 1973, beginning with the Radio Times Tenth Anniversary Special, and the appearance of the logo on Doctor Who and the Giant Robot in March 1975 could have been interpreted as meaning that the books were no longer being held at arm's length.

Jumping forward, the present logo seemed to me to owe more to BBC Drama's 'words on one line' house style, emphasising the widescreen picture, than to the need to develop a logo which would appear on merchandising as well. This logo seems to have been thought out with multiple applications in mind.